NEW TICKET PACKAGE PROVIDES GREAT VIEW OF HOT WHEELS STUNT

NEW TICKET PACKAGE PROVIDES GREAT VIEW OF HOT WHEELS STUNT

 

INDIANAPOLIS, Tuesday, April 12, 2011 -- Hot Wheels® fans can get the best view available of the IZOD Presents Hot Wheels Fearless at the 500 world-record distance jump attempt through a special Race Day ticket package for the 100^th Anniversary Indianapolis 500 on Sunday, May 29.

The package includes options for either a Head On Experience or Profile Experience as the Team Hot Wheels stunt drivers try to break the world-record distance jump of 302 feet in a four-wheeled vehicle during pre-race ceremonies at the Indianapolis Motor Speedway.

Package details:

•Head On Experience: North Vista ticket, Limited Edition Stunt Replica Hot Wheels car, $15 Track Scan rental discount, an invitation to the Drivers Meeting on Saturday, May 28 and a $5 retail coupon for IMS Merchandise. Valued at $115, the cost is only $90.

•Profile Experience: H Stand ticket, Limited Edition Stunt Replica Hot Wheels car, $15 Track Scan rental discount, an invitation to the Drivers Meeting on Saturday, May 28 and a $5 retail coupon for IMS Merchandise. Valued at $105, the cost is only $80.

Fans can purchase tickets through this special offer by visiting www.imstix.com/promotions and entering HWS11INDY as the promotion code. Hot Wheels package tickets also can be ordered via phone at (866) 221-8775.

This offer is valid for new purchases only. Fans who already have purchased Race Day tickets in the North Vista or H Stand can receive the bonus items for an additional $10. Call the IMS Ticket Office at (866) 221-8775 for details.

During the IZOD Presents Hot Wheels Fearless at the 500, a masked mystery driver from Team Hot Wheels will speed down a 90-foot ramp, suspended on an enormous 10-story high door (100 feet tall) and soar across the IMS infield inside Turn 4.

The stunt brings to life the iconic Hot Wheels V-Drop track set boys have played with on their bedroom doors for years and is part of an overarching brand campaign designed to extend the Hot Wheels experience past childhood, capturing the attention of fans of all ages. The Hot Wheels campaign is supported across multiple media platforms with digital media and television ads, on product packaging, social media activations and premier partnerships.

For more information, visit www.hotwheels.com or www.facebook.com/HotWheels.

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2011 Indianapolis 500 tickets: Tickets are on sale for the 100^th Anniversary Indianapolis 500, "The Most Important Race in History," on Sunday, May 29, 2011 at Indianapolis Motor Speedway.